LOFT KOSME FESTIVAL 2026AW Silky Korean Makeup for Fall & Winter
Oct 14, 2026

Sales Period: October 10 (Sat) through November 13 (Fri)

Sales Channels: LOFT stores nationwide in Japan and LOFT NETSTORE

 

 

This year marks the 13th anniversary of LOFT's COSME FESTIVAL, now in its 35th edition. Under the theme "LOFT KOSME FESTIVAL 2026AW," the event officially launches on Saturday, October 10.

Focusing on Korean beauty, this special project returns for its sixth edition since launching in spring. This time, "TEAMILY," the official character of the nine-member global idol group "&TEAM," has been selected as the campaign's key visual.

The lineup features color collections inspired by the fall and winter seasons; makeup products with smooth, skin-blending textures; skincare, hair care, and body care items that hydrate and revitalize the skin during the dry season; personal care products designed to fit seamlessly into everyday life; and LOFT pre-sale items. In total, the festival showcases 143 brands and 587 products.

 

 

Fall & Winter Colors with Silky Skin-Blending Makeup

 

 

Laka

Devil Melting Lip

Available in 8 shades

1,980 yen each (tax included)

This lipstick features a smooth, melting texture that glides effortlessly onto the lips for a seamless finish. Formulated with moisturizing ingredients, it keeps lips hydrated while delivering rich, deep shades inspired by the colors of fall, with long-lasting wear and minimal fading.

 

 

01 SYRUP / 02 MALT

03 HONEY / 04 EVENING

 

05 FAVE / 06 SHERRY

07 BOURBON / 08 SCOTCH

 

 

Pyt

GENBA LIP GLOSSY

Available in 5 shades

1,980 yen each (tax included)

This glossy lip gloss creates a plump, dimensional look. Its lightweight, non-sticky formula glides on evenly and helps lock in moisture for long-lasting hydration.

 

 

01 SORBET ROSE / 02 BABY BLUSH

03 PLUM HAZE / 04 BARE MOCHA

05 ROSE WOOD


 

<Limited Quantity>

wakemake

Soft Blurring Eye Palette

33 Off Cherry Blurring

2,970 yen (tax included)

An eyeshadow palette featuring a variety of textures, including matte, pearlescent, and glitter. The rich cherry red complements the soft, muted tones, creating a warm and gentle eye look.

 

 

Ollio

NO GLUE NAIL 2026AW

2,530 yen each (tax included)

Nail stickers that can be applied without glue. Available in 6 colorful designs to help you enjoy the unique style of fall and winter.

 

 

 

so natural

All Day Face Prep Fixx

3,410 yen (tax included)

This setting spray can also be used as a primer, helping your foundation apply evenly and stay in place for a healthy, dewy glow that radiates from within.

 

 

 

JUNGSAEMMOOL

MEN Dark Zone Concealer

Available in 2 shades

2,420 yen each (tax included)

Combines a color corrector and concealer to naturally even out the skin tone around the mouth and eyes. The soft texture blends seamlessly into the skin for effortless application.

 

 

 

Thoroughly hydrate your skin to achieve a healthy complexion

 

 

rdrd

RED APPLE LACTO

CALMING POPPING TONER

2,695 yen (tax included)

This innovative toner features nano-sized apple lactic acid fermentation ingredients*1 to create a rich, foamy texture. Enriched with 7 types of hyaluronic acid*2, it deeply hydrates the stratum corneum.

 

 

DR.ALTHEA

ABC GLOW WHIPPED SERUM

2,750 yen (tax included)

A serum with a fine, foamy texture that penetrates quickly*3. Its light, non-sticky formula makes it ideal for use in the morning before applying makeup.

 

 

AESTURA

PRO INTENSIVE

SOOTHING SHEET MASK

1,804 yen (tax included)

Features a proprietary three-layer design with optimal thickness. Formulated with five moisturizing ingredients*4, including ceramide NP and sodium hyaluronate, to help keep skin hydrated and healthy.

 

 

d'Alba

FIRST SPRAY SERUM

PRO2XPep

2,970 yen (tax included)

d'Alba's popular mist serum is now available in an upgraded version with a finer mist. The formula has been enhanced with a higher concentration of skincare ingredients, including 70% collagen water*5, moisturizing ingredients*6, and skin-conditioning ingredients*7.

 

 

 

Creamy Texture for Soft Hair and Skin

 

 

lilyeve

GROW:TURN

PINK COLLAGEN

CAPSULE AMPOULE 100ml

2,640 yen (tax included)

This serum features an integrated brush applicator for direct application to the scalp. Formulated with three types of collagen*8 and five types of peptides*9, it helps hydrate the scalp.

 

 

MOTON

Silky Essence Hair Milk

FLOWER GARDEN

1,650 yen (tax included)

Formulated with a blend of botanical ingredients*10, this product leaves hair soft, bouncy, and radiant. The fragrance evolves over time, gradually transitioning from a soft floral scent to a layered aroma with notes of musk and other nuanced accords.

 

 

nutseline

Aroma nut

BODY LOTION 200ml

2,750 yen (tax included)

A body lotion with a smooth, creamy texture and excellent spreadability. Massage it into the skin for a refreshing and comfortable experience.

* Available for purchase from mid-October

 

 

LUV SCENT

Perfumed scrub body wash

Wedding Bouquet

Pink Peony

1,650 yen (tax included)

Gently exfoliates while leaving skin feeling clean and refreshed, accompanied by a delightful fragrance. Formulated with plant oils*11, including jojoba seed oil, it leaves skin moisturized and smooth after use.

 

 

 

Easy Personal Care for Daily Life

 

 

RETURNITY

Ear Acupuncture Jewelry

[Class I Medical Devices]

Available in 3 styles

1,760 yen each (tax included)

Featuring a patch-style design, these easy-to-use ear accessories blend effortlessly with any look, offering the elegance and style of regular jewelry.

 

 

 

Quick Clean

Disposable Mini Toothbrushes

10 per Bag

Available in 4 varieties

1,430 yen each (tax included)

Disposable mini toothbrushes that can be used without water. The brush head features a tongue scraper and a scented capsule, while the detachable floss tip also includes a toothpick.

Available in 4 flavors: Mint, Strawberry Mint, Apple Mint, and Lemon Mint.

  

 

&TEAM Official Character

●TEAMILY●

 

"TEAMILY" is the official character series for the nine-member global idol group "&TEAM." The name combines "&TEAM" and "FAMILY," reflecting the group's wish for everyone to feel "like family." The members of &TEAM were personally involved in creating the characters from the very first sketch stage. The lineup includes EJEE, HOLON, MOCHAMARU, HUHHBU, MIEL, LEJO, HAPUA, TATTOMPOO, and SCHAMMY, adorable characters inspired by the members themselves.

 

 

 

*1...Apple Fruit Extract (skin-conditioning ingredient)

*2...Sodium Hyaluronate, Hyaluronic Acid, Sodium Hyaluronate Crosspolymer, Hydrolyzed Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid, Sodium Acetylated Hyaluronate, Hydroxypropyltrimonium Hyaluronate (all moisturizing ingredients)

*3...Up to the stratum corneum

*4...Centella Asiatica Extract, Sitosterol, Ceramide NP, Phytosphingosine, Sodium Hyaluronate (all moisturizing ingredients)

*5...Moisturizing ingredients

*6...Tuber Magnatum Extract (moisturizing ingredient)

*7...Water, Dipepetide-15, 1,2-Hexanediol (all skin-conditioning ingredients)

*8...Collagen, Collagen Extract, Hydrolyzed Collagen (all moisturizing ingredients)

*9...Copper Tripeptide-1, Tripeptide-1, Palmitoyl Pentapeptide-4, Hexapeptide-9, Acetyl Hexapeptide-8 (all moisturizing ingredients)

*10...Polygonum Cuspidatum Root Extract, Prunella Vulgaris Extract, Cnidium Officinale Root Extract (all moisturizing ingredients)

*11...Jojoba Seed Oil, Lavender Oil, Macadamia Nut Oil

 

 

 

* Effects may vary from person to person, and please refer to the product description for specific ingredients and benefits.

* Product variety and availability may vary by store.

* Product content, prices, etc. are subject to change.

* The information above may vary from actual conditions due to regional policies, timing, and other factors. Please refer to LOFT Japan's official sales channels for the latest details.