LOFT Cosme Festival Autumn/Winter 2026: Indulge Yourself, Comfortable Beauty Routines
Aug 21, 2026
Sales Period: August 28 (Fri) to October 9 (Fri)
Sales Channels: LOFT stores nationwide in Japan and LOFT NETSTORE
Starting Friday, August 28, the 34th "LOFT Cosme Festival 2026AW," which has been with you for 13 years, is set to kick off as scheduled!
With the theme "My Favorite Beauty Moment," this event brings together a wide array of products designed to enhance the comfort of your daily skincare and beauty routine: soft, natural-looking highlighters; lightweight, hydrating foundations and skincare products; and hairbrushes and other essentials that elevate your self-care experience. The event features 243 brands and 1,183 products, including LOFT pre-sale items, products exclusive to specific channels, and limited-edition offerings.
Fall Highlighting Makeup: Embrace Soft Textures and Tones
LOFT・Brand E-Commerce Exclusive
OPERA
GLOW LIP TINT
417 Chestnut Brown
1,980 yen (tax included)
A lipstick with a deep shade and a dewy, luminous finish. Infused with fine silver shimmer, this limited-edition Chestnut Brown shade is perfect for creating an elegant fall and winter look.
rom&nd
JUICY FLASH LIP OIL
Moisturizing Shimmer Lip Gloss
Soy Milk Edition 3 Colors
1,485 yen each (tax included)
Introducing limited-edition new shades with a moisturizing texture and soft, rounded hues, just like infused with soy milk.
THE FUTURE
LIP CARE CREAM
5 Colors Total
2,090 yen each (tax included)
Under the expert guidance of hairstylist and makeup artist HARA, this lipstick collection has been completely revamped. With the addition of two new shades, the full collection now offers five color options suitable for a variety of occasions.
PERFECT DIARY
Explorer 12-Color Eyeshadow Palette
25 Warm Deer
3,960 yen (tax included)
Featuring a soft orange-pink as the main shade, the palette offers a warm, beige palette that evokes the atmosphere of autumn.
dejavu
POWDERY BROW TINT
3 Colors Total
1,320 yen each (tax included)
* Available starting Friday, September 4
A liquid eyebrow pen featuring a built-in powder-setting formula. After application, excess liquid evaporates naturally within a short time, allowing the product to adhere firmly to the brows and maintain a soft, natural brow contour throughout the day. Paired with a comb-shaped brush designed for precise application, it makes it easy to create smooth, defined brow lines.
MilleFée
Finger-Tip Cushion Powder Puff P05
Opanchu Usagi
Npochamu
Kimimaro
660 yen (tax included)
The three cushion puff sets introduced this time are limited-edition collaborations featuring the popular characters "Opanchu Usagi," "Npochamu," and "Kimimaro." The puffs are designed to fit over your fingertips, allowing for flexible angle control during application. This makes it easy to precisely apply foundation to delicate areas of the face, such as the sides of the nose and under the eyes, for a more seamless finish.
Create a soft, diffused base that looks as if it's bathed in natural light
GENTY
Cloud Skin BB
2 Colors Total
1,980 yen each (tax included)
* Available starting Wednesday, September 2
Instantly creates a cloud-like, silky-smooth complexion upon application. Formulated with approximately 71%*3 of PDRN*1 and skincare ingredients such as niacinamide*2, it helps reduce moisture loss and soothes and improves dry skin. Tested to provide SPF50+ PA++++ sun protection.
ETVOS
Luscious Skin Series
Mineral Repair Base
4 Colors Total
5,445 yen each (tax included)
The primer from our popular foundation line has been reformulated to include Lactobacillus, lemon balm leaf extract, and peptides*4. Once applied, it helps your skin radiate a natural, dewy glow, creating a luminous, translucent finish.
Only Minerals
Pocket Brush UV Powder Cool Comfort
EX01 Natural
3,465 yen (tax included)
This powder stick is formulated with 3 types of hyaluronic acid*5 and 5 types of ceramides*6. It comes in a versatile beige shade that blends seamlessly with most skin tones. Its compact, portable design makes it easy to touch up your makeup on the go or in situations where your skin is prone to dryness. This product is available in limited quantities.
Nourish your skin and help it radiate a dewy glow
URUTANQ
Moisturizing Lotion
1,650 yen (tax included)
Formulated with nano-encapsulated oil*7, it helps soften rough, dead skin cells and promotes a plump, supple complexion. This single bottle serves as a three-in-one solution, replacing serum, toner, and moisturizer, with a texture as light as a cloud that helps skin retain moisture for hours.
TOUT VERT
BARRIER SHOT SERUM 2.0
3,101 yen (tax included)
The new "Barrier Repair" line, designed to deliver superior moisturizing benefits, is now available. Formulated with petroleum jelly to reduce water evaporation from the skin, as well as 2%*9 human-derived ceramides*8, which are highly compatible with the skin, this line helps build a hydrating protective barrier to maintain soft, supple skin for extended periods.
DR.CI:LABO
CLINIPEEL ESSENCE 30ML
5,500 yen (tax included)
This serum, enriched with Mandelic Acid, gently helps the skin shed dead skin cells*10, helping to reveal a smooth and refined complexion.
Fragrance and Texture: Body and Hair Care Products
LOFT・Brand E-Commerce Exclusive
OHANA MAHAALO
SOLID PERFUME LELERANI AO
1,375 yen (tax included)
This mini solid perfume comes with its own exclusive charm, making it easy to carry with you and reapply fragrance anytime. It features a fresh and soothing musk scent that is comfortable and pleasant.
ReFa
HEART FRAGRANCE HANDCREAM 50g
Rose Gold
3,960 yen (tax included)
Featuring a gentle fragrance and a silky texture, it moisturizes and nourishes the skin.
melt
Silky Skin Exfoliating Bath & Soft Skin Nourishing Bath
3-Use Trial Set
1,243 yen (tax included)
A brand centered on the concept of "relaxation beauty" has launched two new bath products. This set includes three uses of the "Silky Skin Exfoliating Bath," which, when used in a two-step process, gently helps remove dead skin cells; the other product, the "Soft Skin Nourishing Bath," is formulated with 77% skin-beautifying moisturizing ingredients*11 to provide a soft and nourishing experience for the skin.
Amprem
Keratin Shot Shampoo / Treatment
1,980 yen each (tax included)
This series of shampoos and conditioners is formulated with a high concentration of keratin*12 and utilizes proprietary technology that penetrates deep into the hair shaft to coat the core, reducing frizz and leaving hair feeling smooth to the touch. The gentle, velvety floral scent leaves a natural, comfortable fragrance.
KANTAN SERIES
KANTAN KONKURI
1,980 yen (tax included)
This clay-based hair wax is one of the brand's top-performing styling products. Even on fine, limp hair, it effortlessly creates natural texture and volume, and the style lasts all day without losing its shape.
Special Self-Care Beauty Tools
ReFa
AURA Hairbrush
Champagne Gold
13,860 yen (tax included)
Featuring 180 smooth, 24K gold-plated bristles, this brush helps add shine and smoothness to your hair during daily brushing while providing a cooling, soothing massage for your scalp.
medicube x FOREER:CHERRY
Ribbon Cherry Glass Hair Comb
2,970 yen (tax included)
Featuring a soft and cute bow design, the bristles are treated with an anti-static chrome plating process that reduces static electricity during use, helping to tame frizz and give your hair a natural, lustrous finish.
BRiOSS
Charm Lift Aurora
Gua Sha Massager
4,378 yen (tax included)
This multifunctional electric gua sha massager combines three core functions--EMS microcurrent, heat therapy, and vibration massage, to provide relaxation and care for multiple areas of the body. The limited-edition Aurora color version offers both aesthetic appeal and practicality.
*1...DNA-Na (Moisturizing ingredient)
*2...Moisturizing ingredient
*3...Moisturizing ingredient containing water
*4...Res-Peptide™ (Moisturizing ingredient: Palmitoyl Pentapeptide-4)
*5...Hydrolyzed Hyaluronic Acid, Sodium Acetylated Hyaluronate, Sodium Hyaluronate (all moisturizing ingredients)
*6...Ceramide NG, Ceramide AP, Ceramide AG, Ceramide NP, Ceramide EOP (All moisturizing ingredients)
*7...Cholesteryl/Octyldodecyl lauroyl glutamate (Phytosterol/Octyldodecyl) (Emollient)
*8...Ceramide NG, Ceramide AP, Ceramide NP, Ceramide EOP (All moisturizing ingredients)
*9...Compared to previous products from TOUT VERT
*10...Measured using the wipe test
*11...Mineral oil, Caprylic/Capric triglyceride, Isopropyl myristate, Octyldodecanol, Isostearic acid, Stearyl alcohol, Cetyl alcohol, Glycerin, DPG, Argan oil
*12...Hydrolyzed keratin (Sheep wool) (Hair repair ingredient) Compared to previous products from I-ne
* Product selection and store size may vary by location.
* Prices and product details are subject to change.
* Supplies are limited and available while supplies last.
