News

AFTER SUMMER BEAUTY Soothing Care for Your Skin, Hair, and Sleep
Jul 29, 2026

Sales Period: Starting Monday, July 13

Sales Channels: LOFT stores nationwide in Japan and LOFT NETSTORE

 

 

Since Monday, July 13, LOFT Japan has been featuring the "AFTER SUMMER BEAUTY" collection, with items inspired by summer self-care routines for skin and hair exposed to seasonal sun and heat. The collection includes soothing bath salts, gua sha massage creams for daily care, hair conditioners for dry-feeling hair after sun exposure, and cooling nighttime items to support a relaxing evening routine.

 

 

Keeps Your Skin Feeling Comfortable

 

 

BARTH

Neutral Bicarbonate Bath Effervescent Tablets

RELAX Chamomile CitrusFog

3 servings / 9 tablets

1,144 yen (tax included)

The popular BARTH series creates a rich, fine lather when three tablets are added to a bathtub filled with warm water. Formulated with bicarbonate ions*1, it offers a comforting and enjoyable bathing experience while helping you unwind after a long day. This new fragrance features a balanced blend of 12 natural essential oils*2, including bergamot and chamomile.

* Expected to go on sale in early August

 
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OFFROM

Slowly tablet

Bath Effervescent Tablets

Muscat Mint Scent

4 tablets [Quasi-drug]

1,298 yen (tax included)

Triple-carbonate effervescent bath tablets with High-concentration*3. Formulated with hot spring-inspired ingredients*1, they feature a fresh and cooling green grape and mint scent.

 
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Anua

Collagen Retinol Gua Sha Cream

3,245 yen (tax included)

The product features a built-in gua sha-style applicator at the tip, making it easy to apply the cream evenly along the facial contours, neck, and collarbone area. The formula contains retinol*4 capsules, collagen*4, and peptides*5 to support skin's smooth and supple appearance.

 
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HOUSE OF ROSE

BEE HONEY NATSUBA SHINOGI

110g (Limited Quantity)

1,320 yen (tax included)

Formulated with honey-derived moisturizing ingredients*6, this gel-based serum features a lightweight, hydrating texture that feels fresh and comfortable on the skin with a non-sticky finish, and can be used all over the body.

 
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OHANA MAHAALO

Body gelato

Ice Cream Body Gel

Pink, Pikake aulii - Elegant Jasmine

Orange, Halia nohea - Sweet Memories

Blue, Leia makalapua - Serene Angel

1,870 yen each (tax included)

The soft, moisturizing texture and pleasant fragrance gently envelop the skin. For an even more refreshing sensation, chill in the refrigerator before use.

 
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TBC

Cooling In-Shower Body Gel 300g

2,200 yen (tax included)

A refreshing body gel that can be applied directly to damp skin. Formulated with menthol*7, it delivers a cool, refreshing sensation even while blow-drying your hair after application.

 
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Summer Dry Skin: Easy Daily Moisture Care

 

 

PESTLO

T3 Baby Collagen Grow Mist

2,860 yen (tax included)

A spray-type product that can be used anytime, anywhere, formulated with collagen-based skincare ingredients to help keep skin looking fresh and radiant.

 
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SKIN1004

HYALU-TECA SERUM 50ml

2,860 yen (tax included)

Formulated with a blend of Centella Asiatica Extract*4, TECA*8, and Hyaluronic Acid*9, this product helps hydrate the skin and improve the appearance of dryness and dull-looking skin, leaving it with a fresh, dewy-looking*10 finish.

 
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LANEIGE

Cream Skin Milky Hydration Mask

1 sheet: 495 yen (tax included)

5 sheets: 2,475 yen (tax included)

Made with a "pocket-mesh" mask fabric designed to hold plenty of essence, helping leave skin feeling smooth, supple, and well-hydrated.

 
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Care for UV-Damaged Hair

 

 

ORBIS

Essence-in Hair Oil

1,430 yen (tax included)

This hair oil, formulated with beauty ingredients*11, helps keep hair feeling moisturized and looking smooth and shiny.

 
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SIL•KAURA

HUG MOIST Hair Milk

1,980 yen (tax included)

Formulated for dry and coarse hair prone to frizz and dullness caused by dryness, this product helps keep hair ends feeling moisturized and smooth after blow-drying, with a lightweight finish that helps maintain moisture.

 
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Re:KERATIN

Reversi Repair Hair Milk

1,848 yen (tax included)

This hair conditioner, formulated with Heat-Activated Keratin*12, helps smooth the hair during heat styling while leaving it lightly scented with a sophisticated citrus-lemon fragrance.

 
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haru

Emerald Spa Cleanse

4,950 yen (tax included)

Helps cleanse the scalp of stickiness caused by sweat and sebum buildup while removing excess oil for a fresh, clean feeling. Formulated with a gentle gel base, it can also be used on the scalp, neck, and back, leaving skin feeling refreshed.

 
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A Fragrant Breeze for Hot Summer Nights

 

 

YOLU

RELAX NIGHT CARE

BODY SORBET

95g (Limited Quantity)

1,540 yen (tax included)

With a texture as soft and refreshing as icy sorbet, this formula combines menthol*13 with moisturizing ingredients such as jojoba seed oil to leave skin feeling hydrated and refreshed. It features a crisp, sweet fragrance inspired by mint and lychee ice cream.

 
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Tree of life

Mint & Lemon Fabric Mist

150ml

1,980 yen (tax included)

Formulated with a blend of natural essential oils, including peppermint, and menthol*7, this product refreshes fabrics with a clean scent while helping reduce bacteria*14 on fabric surfaces.

 
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noom&co.

Aroma Mist: Lavender in the Forest

2,090 yen (tax included)

This fragrance spray features a base of cypress essential oil*15 and a blend of gentle aromatic notes, with a refreshing scent inspired by a lavender forest for a calm, refreshing ambiance.

 
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Cool Comfort for Better Nights

 

 

alphax

Ice Pack, Head Cooler

2,970 yen (tax included)

Made from soft polyurethane, it comfortably fits the contours of your head. The wide opening is designed to accommodate large ice cubes, while the leak-resistant design makes it suitable for everyday use.

 
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BISQUE

Frost Fleur Eye Pillow

1,320 yen (tax included)

These gel eye pillows feature a cooling fabric on the side that touches the skin and can also be warmed, allowing you to enjoy both cooling and warming comfort.

 
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yukigokochi

Shearling Pillow Cover 60×70cm

Ivory / Blue

2,530 yen each (tax included)

Combining a soft, comfortable texture with a cool-touch feel, this product features crinkled fabric with a subtle textured pattern for a dry, smooth sensation during use.

 
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* Available only at select stores

 

 

MTG

ReD VITALTECH®

U-Neck Short-Sleeve Undershirt

[General Medical Device]

3,960 yen (tax included)

This garment is designed with fabric that responds to body heat for a comfortable wearing experience. It also features moisture-wicking and quick-drying properties to help keep you feeling dry and comfortable in air-conditioned summer environments.

 
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*1...Active Ingredients: Sodium Bicarbonate, Sodium Carbonate

*2...Fragrance

*3...According to Hakugen Co., Ltd. ratios

*4...Skin-Conditioning Ingredients

*5...Oligopeptide-2 (Skin-Conditioning Ingredient)

*6...Fermented honey (Gluconobacter/Honey Ferment Filtrate) · Royal Jelly Protein (Hydrolyzed Royal Jelly Protein)

*7...Cooling ingredients

*8...Asiaticoside, Madecassic Acid, Asiatic Acid, Madecassoside (All Skin-Conditioning Ingredients)

*9...Sodium Hyaluronate (Moisturizing Ingredient)

*10...Its moisturizing effects leave the skin hydrated and give it a smoother, more even texture

*11...Succinic Acid, Hydrolyzed Hyaluronic Acid (Brightening, Moisturizing, and Hair-Repairing Ingredients)

*12...Hydrolyzed Keratin, PG-Propyl Methylsilanediol (The Hydrolyzed Keratin is primarily derived from sheep's wool; the core function of PG-Propyl Methylsilanediol is to repair damaged hair)

*13...Cooling Agent

*14...This does not guarantee disinfection effectiveness in all environments

*15...Hinoki oil containing alpha-pinene (Fragrance Ingredient)

 

 

 

* Product selection and store size may vary by location.

* Prices and product details are subject to change.

* Actual results may vary from person to person.

 

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