COOL STYLE: New Cooling Products for 2026
May 07, 2026
Sales Period: New items will be released starting Monday, March 9
Sales Channels: LOFT stores nationwide in Japan and LOFT NETSTORE
To help you beat the heat and enjoy a comfortable summer, we are excited to introduce a range of refreshing products. Our selection ranges from practical items like handheld fans, cooling pads designed to fit snugly against your back, and adjustable cooling neck straps to portable mini-sized scented gels and cute keychain-style cooling sprays, as well as our popular line of portable ice bottles. With a full range of summer cooling products, we've got everything you need to beat the heat.
Handheld Fans
Handheld Fan with Semiconductor Cooling: Feel the Coolness the Moment It Touches Your Skin
ELAiCE
iFan Fino Freeze
Ivory White / Mint Green / Gray
3,520 yen each (tax included)
It supports six flexible usage modes, including desktop placement and neck-wearing, and features a Type-C cable on the back that doubles as a power bank, meeting your summer cooling and emergency charging needs in a variety of scenarios.
ELAiCE
iFan Frozen
Ivory White
3,278 yen (tax included)
By incorporating a cooling plate into the handle, the surface area in contact with your skin is increased, allowing you to feel a more intense cooling sensation. At the same time, the slim design ensures a comfortable grip and more efficient cooling during the summer.
ELAiCE
iFan Collar Ice 2
White / Sky Blue / Gray
7,128 yen each (tax included)
Featuring a semiconductor cooling plate (Peltier cooling plate) at the back of the neck and a neckband made of soft, skin-friendly silicone, this device offers comfortable and easy wear, completely freeing up your hands so you can enjoy an unrestrained cooling experience.
Great Work
FREEZE WELL TURN
4,378 yen (tax included)
This 3-in-1 fan combines handheld, clip-on, and standing modes into one device. It features 100 adjustable speed settings and can rotate 180° up and down and 180° to the right, allowing for precise airflow and keeping you cool wherever you go.
Turbo Portable Fan: Powerful Airflow · Multiple Colors
MOTTERU
TURBO & JET HANDYFAN Bi-color
Apricot Milk / Mint Gray
2,970 yen each (tax included)
Combining aesthetic design with practical functionality, this model features thoughtful details such as a seamless sliding airflow control button, ensuring smooth and convenient operation.
Life on Products
Mini Turbo Handy Fan
Beige / Lily White / Smoky Blue
2,420 yen each (tax included)
Equipped with a turbulent air outlet that delivers a powerful airflow, with 100 adjustable speed settings.
ELAiCE
iFan Jet
Ivory / Khaki / Blue Gray / Orange
2,178 yen each (tax included)
Equipped with a high-speed motor that delivers both powerful performance and quiet operation, it features a high-definition LCD screen that displays the remaining battery level in 1% increments, making it easy to see the current charge status at a glance.
Mini Portable Fan: Small and Compact
BLUEFEEL
Mini Z Pouch Fan
Clear Blue / Black
3,289 yen each (tax included)
This ultra-lightweight mini fan comes with a clear storage pouch and features a powerful motor. Weighing just 76 grams, it delivers a strong airflow, offering both portability and powerful cooling.
Owltech
Mini jet fan with umbrella clip
Blue / Yellow / Pink
3,058 yen each (tax included)
This compact jet fan comes with a special umbrella clip that allows you to easily attach it to your umbrella, leaving your hands completely free so you can enjoy a refreshing breeze outdoors. Available in three trendy colors to match different umbrella styles and outfits.
Life on Products
Mini Turbo Fan
3,080 yen (tax included)
This palm-sized mini fan can be attached to your belt using the built-in clip, directing cool air directly inside your clothing to quickly dispel stifling heat and keep you feeling refreshed at all times.
Upgraded Portable Fan: Lightweight and Stylish
ELECOM
Compact Handheld Fan
3,980 yen (tax included)
Powered by a long-lasting sodium-ion battery for reliable battery life. Features a pure white body and a compact, portable design.
ELAiCE
iFan Coola
Ivory White / Sky Blue
4,378 yen each (tax included)
Designed for indoor and outdoor use: a fine mist combined with a gentle breeze cools you down while eliminating that sticky feeling; attaches directly to a water bottle for easy access to water and hydration, keeping you refreshed at all times!
Summer Cooling Goods
Top Picks for Localized Cooling: Stay Cool This Summer
Cogit
COOLOOP Option Back Pad
1,650 yen (tax included)
This neck-and-back cooling patch uses a special PCM material that resists condensation. It provides a comfortable, cooling sensation of approximately 28°C for about 3 hours, delivering lasting relief to your neck and back.
alphax
Wrap-around ice pack
cooling version, regular size
Blue / Mint Green
3,080 yen each (tax included)
Made from a fabric that cools when wet, this product can be wrapped around your neck, wrists, or other areas to quickly relieve heat. You can also insert small ice cubes to enhance the cooling effect. The thoughtful design includes a removable inner pouch for easy cleaning after use, ensuring a fresh, hygienic experience with no residue left behind.
alphax
Water jelly Shake and cool Magpita Poncho
Sax Blue / Mint
2,750 yen each (tax included)
Simply wet and wring out this cooling cape to enjoy a refreshing sensation. Featuring a magnetic closure for easy on-and-off wear, it's made from UV-protective fabric to keep you cool and shielded from the sun all at once.
Cool and comfortable, reducing heat and sweat
LIBERTA
Coolist Coolist Suzuseat 30 sheets
990 yen (tax included)
Portable cooling wipes that instantly wipe away sweat and stickiness! With excellent stretchability, they can be hung around your neck for continuous cooling, keeping you refreshed during summer outings.
alphax
A comfortable, breathable sweat-absorbing shirt
2,178 yen (tax included)
Worried about sweat stains or body scent? This moisture-wicking underwear has you covered! Simply pull it down from the neckline for easy removal, convenient and discreet. It feels cool to the touch, keeping you fresh and comfortable all day long and helping you say goodbye to that sticky summer feeling.
The Ultimate Cooling Solution: Take It Anywhere, Use It Anytime
FRAGRANCY
[LOFT · Brand Exclusive]
OHANA MAHAALO
Fragrance Point Cool Charm
Kau wela anu
1,650 yen (tax included)
This cooling gel comes with a charm that you can attach to your bag or pouch to carry with you wherever you go, providing a cooling sensation and a refreshing scent.
TOKIWA
Cooling Shirt Shower Mini Strong Level MAX
Cooling Spray
1,320 yen (tax included)
This mini cooling spray instantly refreshes your clothes with a single spritz. It comes with a built-in hook for easy carrying and emits a refreshing mint scent, making it a hassle-free companion for summer.
Y's port
Magic STICOL 2in1 BOTTLE
3,520 yen each (tax included)
Those ice bottles for freezing drinks have been completely upgraded! Once frozen, the ice compartment changes color, making it easy to see at a glance and take.
(Left: before freezing; right: after freezing)
Hot Picks: Skincare & Cooling in One
QUALITY 1st
DERMA LASER SUPER VC100 Cooling Mask
880 yen (tax included)
The popular DERMA LASER SUPER VC100 mask series introduces a limited-edition summer cooling version, specially formulated with menthol*1 for a refreshing, cooling sensation.
WELEDA
Rosemary Scalp Cleansing Super Cool
3,300 yen (tax included)
*Expected to be available in late May
A scalp exfoliator that combines cleansing, massage*2, and conditioning in one product. Formulated with menthol*1 to provide a refreshing, cooling sensation that helps soothe a hot scalp, leaving you with a long-lasting feeling of cool comfort after use.
*1...Cooling ingredients
*2...For use during massage
* Product selection and store size may vary by location.
* Prices and product details are subject to change.
