KOSME FESTIVAL 2026 SS A wide variety of hydrating Korean beauty products!
Apr 17, 2026

KOSME FESTIVAL 2026 SS

Sales Period: April 18 (Sat) - May 29 (Fri)

Sales Channels: LOFT stores nationwide in Japan and LOFT NETSTORE

Number of Products: 670 in total, including 415 pre-order items

 

 

This special campaign, curated around Korean beauty, features a wide selection of standout products: makeup items designed to create a plump, dewy-looking finish; a skincare line with lightweight formulas ideal for daily use; and body and hair care products with refreshing fragrances that leave skin looking radiant. The collection also includes limited-edition items available exclusively at LOFT. With 136 brands and 670 products, this campaign brings together a wide range of Korean beauty trends in one place.

 

 

Hydrating Radiance: Spring-Summer Makeup & Setting Sprays

* Illustration of beauty products

 

 

Laka

SUN SHIELD GLOWY CHEEK

Available in 11 colors

1,980 yen each (tax included)

A sunscreen stick blush with SPF50+ PA++++, available in a range of shades. The smooth texture blends easily with the skin and creates a naturally dewy-looking finish. A convenient item that brings together sun protection and makeup in one step, making it easy to refresh your look while out in the summer.

 

 

ENTROPY

SLIDE-UP DOUGH CHEEK

Available in 8 colors

1,760 yen each (tax included)

Designed with a sleek sliding case, making it a stylish item to carry on the go. The silky, finely textured formula glides smoothly onto the skin and blends easily for a natural-looking finish.

 

 

 

rom&nd

JUICY FLASH LIP OIL

Available in 8 colors

1,485 yen each (tax included)

This glossy lip oil gives lips a fuller-looking, radiant finish while helping keep them feeling moisturized and smooth. The lightweight texture adds a comfortable shine for everyday wear.

 

 

 

hince

RADIANCE UV LOOSE POWDER

2,200 yen (tax included)

A sunscreen setting powder formulated with moisturizing ingredients*1. Lightweight on the skin, it contains delicate multicolored shimmer particles that blend smoothly and leave the skin looking clear and softly radiant.

 

 

 

Wonjungyo

MAKE COATING KEEP MIST

1,320 yen (tax included)

A lightweight setting spray that helps keep makeup looking smooth and fresh. Formulated with moisturizing ingredients, Ceramide NP and Sodium Hyaluronate, it helps maintain moisture while leaving the skin with a naturally dewy finish.

 

 

 

Exclusive products from 2 companies, including LOFT

Ohora

26SS Ohora's Spring Pop! Gel Press-on Cherry Pop

2,400 yen (tax included)

These spring-inspired nail stickers feature a semi-transparent nude base accented with deep red lines and cherry motifs. Apply a base coat and let it dry, then align the stickers with your nails and press them into place to create an elegant manicure with ease.

 

 

Light & Refreshing, Effortless Healthy Skin

 

 

* Illustration of skincare products

 

 

Dr.G

R.E.D BLEMISH COOL SOOTHING JELLY MIST

1,540 yen (tax included)

Formulated with the brand's signature ingredient, "Ice Hyal Cube*2," this product creates a cooling mist when sprayed from a distance and forms a serum-like texture when sprayed up close. It can be used to refresh and care for the skin after a shower or whenever a light, comfortable layer of skincare is desired.

 

 

 

MENOKIN

30-SECOND QUICK BUBBLE MASK 70ML

Available in 5 varieties

1,980 yen each (tax included)

A popular Korean foam mask, now available in a new 70 ml size. The rich, creamy foam melts into the skin on contact, leaving it feeling moisturized and comfortable. With five different formulas designed for various skin preferences, they can be used individually or layered together to create a personalized skincare routine.

 

 

 

INNISFREE

GREEN TEA PDRN EXOSOME REPAIR GEL MASK

Set of 5

990 yen (tax included)

Infused with green tea extract sourced from the brand's own farm on Jeju Island, this product features two key ingredients, Green Tea PDRN™*3 and exosome-derived ingredients*4. The formula helps keep skin feeling hydrated and leaves it looking smooth and radiant.

 

Torriden

DIVE IN FOR MEN GEL LOTION

2,420 yen (tax included)

The popular "DIVE IN" men's gel toner provides a refreshing, cooling sensation*5. With its lightweight, non-sticky texture, it's a comfortable option for a morning skincare routine.

 

 

 

Fragrant, Radiant Hair & Body Care

 

 

* Illustration of Hair Care & Body Care Products

 

 

KOCOSTAR

STARDUST GLOW ESSENCE

Available in 3 types

1,320 yen each (tax included)

A moisturizing serum suitable for both face and body. Each of the three types features pearl extract in different blends along with a unique fragrance, allowing you to choose a scent that suits your occasion or mood and create your own moisturizing skincare routine.

 

 

MONCLOS

PDRN MOISTURE SUN CREAM

2,398 yen (tax included)

Formulated with PDRN*6, this lightweight, moisturizing formula features Centella Asiatica Extract*7 and Aloe Barbadensis Leaf Extract*8. It helps keep skin feeling comfortable and hydrated. With high-level sun protection (SPF50+ PA++++), it helps protect the skin from UV rays during the summer.

 

 

 

MOTON

HAIR & BODY MIST CHERRY PIE

2,200 yen (tax included)

A fragrance spray for body and hair that opens with a vibrant, juicy scent of fresh cherries, sweet, crisp, and lively. As the fragrance develops, it transitions into deeper woody notes blended with musk and amber, creating a rich and layered scent. Paired with a matching cherry-shaped charm, it also adds a playful and stylish touch wherever you go.

 

 

 

moev

ANUKACHIN SHAMPOO

1,980 yen (tax included)

Formulated with the brand's signature ingredient, Anukachin™*9, this product helps keep hair feeling smooth and well cared for. The fragrance unfolds in rich layers, beginning with a fresh apple top note, followed by an elegant lily-of-the-valley heart note, and finishing with a deep woody base. The refined scent adds a pleasant touch to your hair care routine.

 

 

 

BeauRevo

1,980 yen (tax included)

A popular Korean exfoliating care product that gently smooths away dead skin cells from the surface of the skin, leaving it looking smooth and radiant.

 

 

 

Light, Refreshing Nourishment for Skin

 

* Illustration of light meal products

 

 

NOTHING BETTER

DRINK IT PUMPKIN JUICE Set of 2

638 yen (tax included)

No need to add water, this convenient pouch lets you enjoy the rich taste of pumpkin juice anytime.

 

 

 

LIVELING

APPLE CIDER VINEGAR STICK JELLY PEACH FLAVOR 10p

1,070 yen (tax included)

This apple cider vinegar jelly features a chewy, bouncy texture, with each bite offering a pleasantly tangy and refreshing flavor.

 

 

 

 

*1...Dimethylsilanol Hyaluronate, Hydrolyzed Hyaluronic Acid, Hydrolyzed Sodium Hyaluronate, Hyaluronic acid, Sodium Hyaluronate, Sodium Hyaluronate Crosspolymer, Hydroxypropyltrimonium Hyaluronate, Sodium Acetylated Hyaluronate, Sodium Hyaluronate Dimethylsilanol（All are moisturizing ingredients）·Glutathione（Skin conditioning ingredients）

*2...2BG, Panthenol, 1,2-Hexanediol, Sodium Hyaluronate Crosspolymer, Ethylhexylglycerin（All are moisturizing ingredients）

*3...Lactobacillus Ferment Lysate（Moisturizing ingredients）

*4...Lactobacillus Extracellular Vesicles（Moisturizing ingredients）

*5...By heat of vaporization

*6...DNA-Na（Deoxyribonucleic Acid Sodium Salt / Skin conditioning ingredients）

*7...Centella Asiatica Extract（Skin conditioning ingredients）

*8...Aloe Barbadensis Leaf Extract（Moisturizing ingredients）

*9...Annurca Apple Extract, Biotin, Amino Acid（All are moisturizing ingredients）

 

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SEOUL IN THE LOFT by AMOREPACIFIC

Overview

 

 

A total of 10 brands from the Korean beauty group Amorepacific will be featured at 11 LOFT stores for a special beauty-themed event. The SHIBUYA and GINZA LOFT locations will be decorated with a Seoul street scene theme and will host pop-up shops offering limited-edition products and other special items.

 

Event Period: Starting April 18 (Saturday)

* Event dates may vary by store.

 

 

LOFT FUN!FUN!SEOUL

Overview

 

This spring, 122 LOFT stores nationwide, including SHIBUYA and GINZA LOFT, will present a wide range of goods highlighting the Korean culture and trends. The event features a diverse lineup of items, from popular Korean beauty products to well-loved merchandise from "Maltese" and "Esther Bunny," as well as fashion pieces from the Korean hat brand "VARZAR" and carefully crafted items from "DODOHARA," a well-known pin shop in Dongdaemun. In addition, select stores will host special "BUTTER FAMILY" pop-up shops inspired by K-pop culture.

 

Event Dates: April 18 (Saturday) - May 29 (Friday)

 

 

 

* Product selection and store size may vary by location.

* Prices and product details are subject to change.