LOFT KOSME FESTIVAL 2025AW
Oct 14, 2025

LOFT KOSME FESTIVAL 2025AW Has Begun!
(LOFT Korean Beauty Festival 2025: Autumn & Winter)
Event Period:
October 11 (Sat) to November 14 (Fri)
Sales Channels:
LOFT offline stores in Japan and LOFT NETSTORE
This event spotlights Korean beauty, featuring versatile lip and cheek products designed for "seasonal trend-driven looks" to create a cohesive makeup aesthetic.
Simultaneously launching are multiple skincare items infused with ingredients like PDRN*1 and caffeine*1 to help maintain skin condition and enhance hydration.
Additionally, aromatic products are available to elevate daily care routines.
The event brings together 127 brands and 633 products.
Unify the makeup look
LANEIGE
Lip Glowy Balm
1,870 yen each (tax included)
The popular daily lip gloss series introduces a shimmering edition. Its lightweight, smooth texture enhances lips with a dewy, hydrated appearance.
The new collection features two colors: PINK SUPERNOVA, shining with unique glitter, and MILKY WAY, showing ethereal starlight.
Products in the same series have received positive consumer reviews*, offering multiple flavor options to satisfy your personalized preferences!
*Based on publicly available data from the LANEIGE official website.
*Data survey date: October 6, 2025 (Monday)
(From left to right): Berry, Blueberry, Mango, Peach Iced Tea, Grapefruit, Matcha Tapioca Milk Tea (Limited Edition), Taro Tapioca Milk Tea (Limited Edition).
3CE
GLAZY LIP GLOW
2,530 yuan (tax included)
A dual-purpose lip and cheek product that delivers a natural, radiant glow*2. Its stick design makes it easy to carry.
fwee
3D Voluming Gloss Lip Gloss B14/B15/B16
1,760 yen each (tax included)
*Image.
A lip gloss that creates a 3D voluminous look with a hydrating, luminous gloss*2, now available in three new Japan-exclusive colors: Milk Tea, Peach Oolong, and Rosehip.
With multiple skincare ingredients
make p:rem
Inteca™ Soothing Cream 80ml
3,080 yen (tax included)
Contains CICA*3 ingredient (Inteca™*4) with special nano-processing technology, which helps moisturize. Its lightweight texture absorbs easily, making it ideal for use before applying makeup in the morning.
Anua
PDRN100 Hyaluronic Acid Booster Toner 250ml
2,381 yen (tax included)
This essence water contains PDRN*4 and Hyallagen*5 ingredients to help gently deliver* active components and support skin hydration.
*Penetrates into the stratum corneum.
LOFT & Brand-Related EC Limited Edition
Torriden
DIVE IN Serum & CELLMAZING Pore Perfecting Ampoule Set
1,760 yen (tax included)
Mini set featuring the DIVE IN Series Hyaluronic Acid Serum and the CELLMAZING Series Low-Molecular-Weight Collagen Ampoule.
Hyaluronic acid helps hydrate the skin, while low-molecular-weight collagen enhances skin texture.
*Limited quantities available.
Refreshing in daily care routine
TERS
Milky Way Treat Perfume
3,190 yen (tax included)
A hair mist as fresh and long-lasting as perfume, enriched with Olea Europaea (Olive) Fruit Oil*6 and Simmondsia Chinensis (Jojoba) Seed Oil*6. It helps reduce dryness, smoothes frizz, and leaves hair silky smooth with a radiant shine.
BATH PROJECT
Bath Bomb & Hand Cream Gift Set
1,980 yen (tax included)
A gift set featuring a bath ball that blooms vibrantly in water and a hand cream enriched with shea butter*6, perfumed with a delicate floral scent―perfect for gifting or personal use.
BiBiANG
Perfume Hand Cream
1,980 yen (tax included)
Inspired by natural elements like forests and flowers, this fragrant hand cream features a light, non-greasy texture that leaves hands soft and supple. Its stylish packaging makes it an ideal gift.
A wide variety awaits your selection!
*Image.
*1. Indicates purpose of addition: Helps maintain skin texture and hydration *2. Indicates cosmetic effect *3. Includes Asiaticoside, Asiatica Acid, Madecassic acid, Candida Bombicola/Glucose/Methyl Rapeseedate Ferment, Helianthus Annuus (Sunflower) Seed Oil, DPG (Dipropylene Glycol), Ethoxydiglycol (Skin-Conditioning Ingredients) *4. Refers to Skin-Conditioning Ingredients *5. Refers to Hyaluronic Acid, Hydrolyzed Collagen, Crosspolymer (Skin-Conditioning Ingredients) *6. Refers to moisturizing ingredients
*Effects may vary from person to person, and please refer to the product description for specific ingredients and benefits.
*Product variety and availability may vary by store.
*Product content, prices, etc. are subject to change.
*The above information may differ from actual results due to regional policies, timeliness, and other factors. Please refer to the official LOFT Japan sales channels for details.