LOFT COSME FESTIVAL 2025AW
Sep 17, 2025

Starting Friday, August 29, LOFT proudly launches its 30th "LOFT COSME FESTIVAL 2025AW," marking the 12th anniversary of this annual beauty festival.
This season's theme, "Playful Palettes: Play with Colors, Embrace Freedom," features a range of makeup products designed for self-expression and free styling, alongside ultra-hydrating skincare and haircare essentials for daily routines. Exclusive channel-limited items are also available, showcasing 228 brands across 1,008 items.
< Ideal for Expressing Your Personal Style with Accent Makeup >
dejavu
Lash Up Mascara Greige Brown
1,320 yen (tax included)
Enhances lashes with soft, greige brown tones for a gentle yet refined eye look.
*Exclusive to LOFT Limited and affiliated brand e-commerce sites
BANILA CO
Romantic Blush Lip & Cheek
1,791 yen each (tax included)
A multi-purpose lip and cheek stick with a soft, creamy texture that imparts a luminous glow to the skin. Layer for deeper color saturation or blend to create your own unique look.
< Maintain continuous hydration for moisturized skin >
Wonjungyo
Moist Up Ready Skin Pack DM HL
1,980 yen (tax included)
Square-cut design for targeted application before makeup. Hydrates skin and leaves it moisturized with a honey-lemon fragrance.
*Exclusive to LOFT Limited and affiliated brand e-commerce sites
Anua
PDRN Hyaluronic Acid Serum Daily Mask
30 sheets, 2,420 yen (tax included)
A boxed set of moisturizing sheet masks containing PDRN*1 and hyaluronic acid*2, suitable for daily use.
*1: DNA-Na (skin care ingredient)
*2: Moisturizing ingredient
< Selected products to make your beauty routine more rewarding >
BARTH
Special In-Bath Care Set
Scent of Lavender
2,574 yen (tax included)
A neutral carbonated bath agent containing lavender and other essential oils*1 (3 servings), paired with a mini body lotion & scrub, perfect for relaxing before bedtime.
*1: Fragrance ingredients
*Exclusive to LOFT Limited and affiliated brand e-commerce sites
ReFa
HEART MIST AIRY
2,970 yen (tax included)
A light mist envelops hair ends, helping to reduce frizz caused by external factors like humidity and static electricity, while maintaining a lightweight style.
MEDULLA
Hyperlink Air Mist
4,400 yen (tax included)
A 5-in-1 spray combining nourishment, manageability, daily protection*1, styling, and fragrance. Contains care ingredients*3 that improve scalp odor*2, with a long-lasting champagne rose scent.
*1: Caused by dryness; *2: Fragrance effect; *3: Contains Froylan™ (fragrance), Dihydroxypropyl Arginine HCl (moisturizing ingredient), Perilla Leaf Extract (moisturizing ingredient), Silver (hair care ingredient)
< Compact and portable for easy on-the-go care >
OHANA MAHAALO
Baby Hand Cream Lino anapa
792 yen (tax included)
Brand 10th Anniversary Edition: Mini hand cream with keychain, apple berry fragrance.
*Exclusive to LOFT Limited and affiliated brand e-commerce sites
MARVIS
Have a MARVIS Smile KIT
2,794 yen (tax included)
Includes White Mint and Jasmine Mint mini toothpastes,
25ml each, with a complimentary brand mesh storage pouch.
*Exclusive to LOFT Limited and affiliated brand e-commerce sites
SALONIA
Metal Comb Brush Pink/Silver
2,970 yen each (tax included)
A lightweight and compact metal hair comb featuring a scraping-style tooth surface design. Crafted from metal, it helps reduce friction and static electricity.
LOFT COSME FESTIVAL 2025AW
*Dates: Fri, August 29, 2025 - Fri, October 10, 2025
*Sales Channels: LOFT stores in Japan and LOFT NETSTORE
*Product Quantity: 1,008 items total (including 918 pre-release items)
*Product selection and availability may vary by store.
*Product details and prices are subject to change.