AFTER SUMMER BEAUTY
Aug 12, 2025
Is the summer sun too intense,
leaving your skin feeling overwhelmed?
Do your hands and feet feel cold after
spending too much time in air-conditioned rooms?
LOFT has launched its "AFTER SUMMER BEAUTY"
summer campaign, carefully selecting a range of
practical products to address skin dryness and
body chill caused by intense summer sun exposure
and air conditioning.
< After Summer Skincare >
Torriden,
a skincare brand focused on hydration and moisturization
The DIVE IN series features gentle moisturizing properties, perfectly meeting the hydration needs of summer skin.
DIVE IN Toner (300ml) 2,310 yen (tax included)
DIVE IN Serum (50ml) 2,420 yen (tax included)
DIVE IN Soothing Cream 2,640 yen (tax included)
DIVE IN Multi Pad (10 pads) 440 yen (tax included)
DIVE IN Multi Pad (80 pads) 2,530 yen (tax included)
YOLU SKIN OVERNIGHT SERUM 45ml
2,200 yen each (tax included)
[ MOIST ]: Neroli & Muguet fragrance
[ CLEAR ]: Bergamot and white tea fragrance
A new skincare beauty serum from a popular hair care brand. Contains soothing and moisturizing*1 ingredients and has a light, non-sticky texture when used on warm skin.
YOLU SKIN OVERNIGHT CREAM 45g
2,200 yen each (tax included)
[ MOIST ]: Neroli & Muguet fragrance
[ CLEAR ]: Bergamot and white tea fragrance
Apply this moisturizing cream before bedtime to hydrate your skin and give it a dewy glow. Its fragrant scent creates a soothing atmosphere before bedtime.
OFFROM Spa Supplement CE
Pure Lily Fragrance Bath Additive 400g
1,870 yen (tax included)
The effervescent granules form dense bubbles when mixed with water, creating a gentle, enveloping bathing experience. Specially added moisturizing ingredients such as ceramide help care for dry skin.
FERNANDA MOIST BODY GELATO
Maria Regale
1,540 yen (tax included)
A refreshing choice after a summer shower--Ice Cool Moisturizing Body Gel. Even after refrigeration, it retains its smooth texture and light, creamy feel that gently adheres to the skin. Its refreshing, moisturizing fragrance provides cool, comfortable care for the skin.
&be HAIR PROTECT BASE MILK
1,650 yen (tax included)
This is a hair conditioner containing moisturizing ingredients such as Shea Butter*2. Apply to hair before blow-drying to help reduce frizziness, curliness, and sun-damaged dryness, improving smoothness and reducing roughness.
< Gentle Care Goodies >
BAKUNE Mesh Long Sleeve T-Shirt
13,420 yen (tax included)
Featuring lightweight mesh and specially structured fiber fabric, this homewear offers a cool and comfortable feel, enhancing your everyday wearing experience.
I fragrance
Aromatic Essential Oil Sticks
2,970 yen each (tax included)
Inspired by the 12 zodiac signs, these aromatic essential oil sticks are blended with essential oils corresponding to each sign. Simply apply a small amount to your fingertips or wrists to enjoy the relaxing scent of your zodiac sign.
< No worries about air-conditioned rooms >
温活日和 (Onkatsu Biyori)*
Arm and leg warmers 3,190 yen (tax included)
*温活日和 (Onkatsu Biyori) means "a day ideal for keeping the body warm" in Japanese.
*The above image is a diagram showing how to use the product.
This 2-way local warming product is designed for use on the arms or legs. It is made of a thin, soft material that is comfortable to wear.
Warm Cotton Wraps
1,760 yen each (tax included)
Made from pure cotton*3, it is breathable and moisture-wicking, keeping you cool and comfortable even in the hot summer.
SAKURA WADA Warm and Harmonious Tea Bags
2,195 yen (tax included) / one bag
A nourishing and harmonious tea
with a natural sweetness and subtle acidity.
Blending black tea, red dates, goji berries, hibiscus flowers, and other beauty-enhancing ingredients, each sip warms you from the inside out, relieving the chill caused by air conditioning.
*1: Potassium Azeloyl Diglycinate
(skin conditioning ingredient)
*2: Shea butter (moisturizing ingredient)
*3: Surface thread is pure cotton
AFTER SUMMER BEAUTY
■Activity period: July 14 (Mon) to August 28 (Thu), 2025
■Sales channels: LOFT stores in Japan and NETSTORE
*All prices include tax.
*The types and sizes of products sold at each store may vary.
*Product details and prices are subject to change.
