The LOFT COSME 2025 Spring/Summer list is freshly released!
Jun 30, 2025
The LOFT COSME 2025 Spring/Summer list
is now available!
Based on actual sales data of Japan LOFT*,
this time, our customers focus on
high-quality skincare and haircare products
with both reputation and popularity.
In addition,
the LOFT NEXT COSME 2025 Spring/Summer List
has returned to the offline shop,
with more products focusing on
beauty ingredients and hot topics!
We invite you to explore new beauty trends together!
10 Beauty Goodies Revealed Instantly:
Join us in capturing Japanese beauty trends!
Popular items*
The LOFT COSME 2025 Spring/Summer
*Data source:
Based on sales data of Japan LOFT from January to April 2025
01 ReFa HEART COMB Aira
Rose Gold Folding Hair Comb (MTG)
2,970 yen tax included
The foldable design is lightweight and portable, so you can organize your hairstyle anytime, anywhere without any effort. The heart-shaped design is sweet and cute, so it's perfect for carrying around in your bag! Designed for small hair strands such as front bangs and sideburns, it reduces tugging and helps smooth out hair.
02 ReFa LOCK OIL 100ml（MTG）
2,640 yen tax included
A styling assistant for both curly and straight hair! Apply it before using curling irons or straighteners, and you'll fall in love with it as soon as you use it, as it quickly transfers heat and maintains your hair's ideal style while keeping it soft and supple!
03 ReFa HEART BRUSH （MTG）
2,970 yen tax included
The 3-layer design of the combs allows for simultaneous "smoothing" and "shining" of hair. The adorable heart-shaped handle design ensures a smooth and snag-free detangling process, serving as a sophisticated daily care tool.
04 Anua AZELAIC ACID 15 INTENSE CALMING SERUM（JT）
2,581 yen tax included
A beauty essence containing azelaic acid*1 and CICA*1, which helps improve skin texture and make skin appear more refined and smooth.
05 d'Alba FIRST SPRAY SERUM（JT）
2,420 yen tax included
Sprayable Moisturizing Essence Lotion combines TUBER MAGNATUM extract*2 and plant oil extracts in a fine mist that is ideal for use after washing your face, showering, commuting, or traveling to help keep your skin moisturized!
In addition to the popular items mentioned above,
this season also features the simultaneous launch
of the LOFT NEXT COSME 2025 Spring/Summer
a collection of noteworthy beauty products
selected by a team of our professional buyers.
Starting in 2023, this list will only
be released on Japan LOFT's netstore,
with offline sales resuming from 2025 onwards,
and will be held twice a year.
Next up, we present to you
5 items that our cosmetic buyers recommend!
LOFT NEXT COSME 2025 Spring/Summer
01 GENTY MoChurun* Lip Gloss 003e Jealous Rose（Rainmakers）
1,320 yen tax included
Combines delicate pearlescence and translucent color with a variety of beauty ingredients to help deliver a moisturized lip finish that is sweet yet distinctive, with a touch of lip color correction in a single swipe.
MoChurun*:"MoChurun" is a coined word that combines the Japanese words "mochi-mochi" (mochi-like elastic texture) and 'tsurun' (smooth and slippery texture), and its literal translation into English is "Moist & Smooth."
02 ReFa MAEGAMI LOCK 100g（MTG）
2,800 yen tax included
Designed for styling hair bangs and roots, this product has a lightweight, non-sticky texture that helps create an airy look with natural volume. Apply a little before going out for a long-lasting hold and to help minimize flattening!
03 TOUT VERT NANO EMULSION DEEP 60ml（TOUT VERT）
3,061 yen tax included
The texture is refreshing, moisturizing, and easily absorbed, helping to give your skin a radiant and refined feel.
04 fwee Glitz Stone Highlighter
HL03 Marine Baby（BENOW JAPAN）
2,090 yen tax included
Inspired by March's birthstone, "Aquamarine," the soft blue shimmer and delicate pearlescence naturally adhere to the skin, adding a touch of radiance to the cheeks with a single swipe!
05 MEDULLA ME-Drip
RESQUE SHAMPOO 300ml（Sparty）
1,980 yen tax included
The hanging design makes it easy to store and carry. Contains PDRN*3 and Pink Vitamin*4, among other ingredients, to gently cleanse and help improve the texture of hair and add soft shine.
*1: Skin conditioning ingredients
*2: Moisturizing ingredient
*3: DNA-Na (Skin conditioning ingredients)
*4: Cyanocobalamin (aka: Vitamin B12, skin conditioning ingredients)
From the popularity of reputation
to the potential of the goods,
grasp the keywords of spring and summer beauty!
LOFT COSME 2025 Spring/Summer
■Sale channels:
Japan LOFT offline stores and netstore
*All prices are tax included.
*The types and sizes of products sold
at each store or netstore may vary.
*This information originated in June 2025.
Product contents, prices, etc. are subject to change.
